Advertising with FullStack HR

Reach the people shaping the future of work.

A focused media platform for brands working at the intersection of HR, AI, leadership and workplace technology.

Discuss a campaign See the audience
Recent post views5k+per issue
Average open rate34%across 43 issues
HR
×
AI
11,000+ audience contacts1,600 senior professionals43 issues analysedReaders in 132 countries

Across the audience

Read by people at
leading global companies.

Selected employers represented in the FullStack HR audience.

Microsoft
Google
Amazon
Salesforce
SAP
Workday
Oracle
LinkedIn
IKEA
H&M
Volvo
Spotify
Siemens
Airbus
Novartis
PwC
01 / Why this audience

Not mass reach.
Relevant attention.

Your next customer is not looking for another generic business newsletter. They are trying to understand what AI means for their people, their systems and their organisation.

FullStack HR is where that conversation happens. The audience includes HR and People leaders, talent professionals, learning teams and executives who are actively thinking about the future of work.

02 / The audience

A room full of
the right people.

Current audience and enrichment data, combined with the last 43 published issues.

Post views5,000+

Average views per recent post. The last 12 posts averaged approximately 5.2k views.

Audience contacts11k+

Current audience file with 11,035 unique email addresses.

Senior professionals1,600

C-suite, VP, Director or Head titles in the business-email audience.

Business email audience59%

6,557 contacts use a business email address.

Identified title mix

HR is the centre of gravity.

Among contacts with an identified title, 60% are in HR, People, Recruiting, Talent or Learning and Development.

HR & People47%
Leadership & executive17%
Recruiting & Talent9%
Learning & Development4%
Percentages are based on identified titles and rounded for readability.
Seniority
24%

People with influence over the buying decision.

Around 1,600 contacts carry a C-suite, VP, Director or Head seniority label. That is 24% of the 6,557 contacts using a business email address.

C-suiteVPDirectorHead
Geographic reach
132

International reach with clear core markets.

Subscribers are spread across 132 countries and 47 US states. Sweden, the United States and the United Kingdom account for 65% of the audience.

Sweden33%
United States23%
United Kingdom9%
India4%
Canada3%
03 / Formats and pricing

Clear formats.
Clear prices.

Choose a proven placement or start a custom project. No hidden package tiers and no need to request a rate card.

01Book directly

Top sponsor

$500per issue

Own the highest-visibility sponsor position in one FullStack HR issue.

  • Top sponsor placement
  • Brand message, link and clear CTA
  • Post-campaign performance summary
Choose this option
02Book directly

Inline sponsor

$200per issue

Place a concise sponsor message inside a relevant FullStack HR issue.

  • Native inline placement
  • Brand message, link and clear CTA
  • Post-campaign performance summary
Choose this option
03Book directly

Custom / webinar

$2,000starting at

Build a larger activation around your research, expertise or product story.

  • Custom concept or webinar
  • Planning, production and promotion
  • Scope and final price agreed upfront
Choose this option
All prices are in USD.Availability is confirmed before booking.Custom work begins only after scope and price are agreed.
04 / Built for accountable marketing

Attention is useful.
Evidence is better.

You will know what was published, who it was for and what happened next.

  • Clear campaign objective and CTA
  • UTM tracking and landing page reporting
  • Views, opens and click performance
  • One concise campaign summary for your team

Start a conversation

Have a story worth
putting in front of HR?

Tell me what you are trying to achieve and I will suggest the right format.

Talk to Johannes